The dawn of the metaverse presents a transformative era for e-commerce, offering immersive and interactive shopping experiences that transcend traditional digital boundaries. The metaverse is seen as the future generation of the internet, as it is where the physical and digital worlds merge. In the metaverse, virtual shopping environments are becoming increasingly popular as a way for users to purchase goods and services online. According to a report, the metaverse in eCommerce market is estimated to grow at a CAGR of 39.65% between 2022 and 2027.
However, as we venture into this novel realm, a critical segment of the global population is at risk of being overlooked: users with disabilities. The designs and functionality of these virtual shopping environments can impact the overall shopping experiences of these users. Research in disability and e-commerce within the metaverse is still in its nascent stages, often leaving accessibility as an afterthought rather than a foundational principle. This gap in research and design not only undermines the inclusivity of digital spaces but also neglects a significant market segment.
The motivation for a disabled-friendly e-commerce metaverse and virtual shopping experience stems from both a moral imperative and a business necessity. Inclusivity in digital environments is not merely a matter of social responsibility, it is a catalyst for innovation and market expansion. The potential of the metaverse to serve as an inclusive platform for e-commerce is immense, yet unrealized. It offers unique opportunities to transcend physical limitations and tailor experiences to diverse needs, making shopping accessible, enjoyable, and efficient for everyone, regardless of their physical abilities.
This collaboration between the Embedded Interaction Lab (EI Labs), Department of Design (DoD), IIT Guwahati, supported and collaborated with Walmart strides towards bridging this gap. It aims to focus research efforts on understanding and addressing the specific needs of individuals with disabilities in the metaverse's e-commerce platforms. In particular, the research proposal aims to research, innovate and design enhanced virtual shopping experience for users with visual and auditory impairment. By doing so, we aspire not only to enhance the user experience for a significant portion of the population but also to set new standards for accessibility and inclusivity in digital commerce. The goal is to create a virtual shopping experiences where everyone has equal access to the opportunities and joys of virtual shopping, thus shaping a future where digital inclusivity is not an option but a norm.
Very nice 😎